Caymus Equity Partners, LLC (“Caymus Equity”) proudly announces the successful sale of PureRed (the “Company”) on February 18, 2025, to Inspired Thinking Group, a Birmingham, UK-based provider of tech-enabled marketing solutions for global brands.
PureRed is an established provider of omnichannel content and technology for clients including Microsoft, Kroger, and Walgreens. Under Caymus Equity’s ownership, the Company transformed into a comprehensive marketing solutions provider with expanded creative and technology capabilities, including its 2023 merger with Haddad & Partners (“H&P”), a global creative agency. Today, PureRed employs over 600 professionals and serves 14 of the top 25 U.S. retailers, including Kroger, Rite Aid, and Walgreens.
Caymus Equity's partnership with PureRed began with a vision to evolve the business from a traditional marketing services provider into a fully integrated, technology-driven creative powerhouse. Through strategic acquisitions, operational enhancements, and digital transformation initiatives, Caymus Equity helped expand PureRed’s capabilities in content creation, innovation, and digital delivery, allowing the Company to scale its offerings and deepen client relationships.
“We’ve had an incredible partnership with Caymus since day one,” said Brian Cohen, CEO of PureRed. “Their strategic guidance and investment in our growth - from expanding our AI, creative, and technology capabilities to supporting key acquisitions like Haddad & Partners - positioned PureRed as an industry leader. We are excited for this next chapter and the opportunities it will bring for our employees and clients.”
Reflecting on the Company’s growth, Geoffrey Faux, Partner at Caymus Equity, stated, “Our investment in PureRed exemplifies our strategy of partnering with market-leading companies and providing the resources needed to accelerate growth. PureRed has become a premier digital marketing and creative powerhouse, and we are proud of the value we have built alongside its outstanding leadership team.”
Ollie Maggard, Partner at Caymus Equity, commented, “PureRed is a prime example of how we build value in our portfolio companies through operational enhancements, strategic investments, and thoughtful M&A. The transformation of PureRed into a full-service marketing and creative solutions provider has been remarkable, and we are proud to have played a role in its journey.”
To learn more about Inspired Thinking Group, visit https://inspiredthinking.group/