PureRED

Founded in 1967, PureRED, formerly known as GA|PRC, provides integrated marketing services, including the creation, management, and execution of marketing communications, across a variety of media channels to clients throughout the U.S. The company’s marketing campaigns include in-store circulars, free-standing inserts for newspapers and mailers, in-store displays, in-store promotional fliers, online marketing, email & social media campaigns, catalogues, and website management. PureRED specializes in creating and managing content, increasing advertising production efficiencies, and streamlining workflows across all media channels.

PureRED Transaction:

In 2011, Caymus Equity Partners led a transaction that allowed the management team to realign the ownership structure, eliminating the restrictive fiduciary responsibilities of the prior ESOP structure while concentrating ownership in the senior executive management team.

Opportunity:

Since its founding, PureRED has enjoyed significant organic growth and strong financial performance. Its development has been driven by its long and successful history of performing high value added services for a number of the largest and most demanding retailers in the country. We believe that PureRED is a unique industry leader, which is demonstrated by the heavy reliance of clients on PureRED and the embedded nature of their relationships.

Strategy:

A focus on driving operational improvement has played a significant role in supporting the growth of the company. During the course of our ownership, the Company has rebranded the business and senior executive team to better align their capabilities with the needs of their clients. In addition, PureRED has expanded their service offering by developing a strong presence in digital marketing, a critical service offering in today’s market. These initiatives have built on a strong culture of success at PureRED, which has led to a platform for driving value.

CAYMUS EQUITY PARTNERS LLC

Securities Offered through Caymus Securities LLC, Member FINRA/SIPC

CONTACT INFO
ATLANTA

One Paces West
2727 Paces Ferry
Road SE, Suite 1650
Atlanta, GA 30339
T (404) 995-8300

NEW YORK

641 Lexington Avenue
17th Floor
New York, NY 10022
T (212) 755-3600