Direct Marketing Solutions

Founded in 1982, DMS is a leading vertically integrated direct marketing service provider that develops and executes strategic direct marketing programs on behalf of Fortune 1000 companies. DMS acts as an extension of their clients’ marketing departments by offering a turnkey, integrated direct marketing solution, featuring both agency capabilities (such as strategic planning, creative services, account services, data processing and analytics) and onsite production services (such as prepress, envelope manufacturing, printing, bindery, and letter shop). DMS is one of the only companies in the U.S. that offers complete turnkey direct marketing services, that incorporate a range of digital marketing media that both leverage and enhance its direct mail programs which are focused on mid-volume marketing programs.

Direct Marketing Solutions Transaction:

The transaction allowed the owners to retain a meaningful ownership stake post-transaction, and benefit from a flexible post-transaction capital structure to provide DMS with the necessary capital to further grow the business and better serve its clients.

Opportunity:

The direct marketing industry is a permanent and growing $50 billion industry. We believe that DMS can continue to grow and become entrenched as the industry leader within the mid-volume direct marketing segment. Caymus Equity believes that, under the exceptional leadership of the management team, DMS can build upon the recent strong business momentum and capture additional growth opportunities by offering a differentiated end-to-end offering through a cohesive team approach and expand further into digital services.

Strategy:

We worked with the board and management to develop a strategic sales plan, targeting new customers in new industry verticals and expanding the breadth of direct marketing services to existing customers. We have also worked with the DMS management team to develop a plan that outlines steps for DMS to expand further into digital services, in order to gain new customers and provide existing customers with a more complete direct marketing service offering.

CAYMUS EQUITY PARTNERS LLC

Securities Offered through Caymus Securities LLC, Member FINRA/SIPC

CONTACT INFO
ATLANTA

One Paces West
2727 Paces Ferry
Road SE, Suite 1650
Atlanta, GA 30339
T (404) 995-8300

NEW YORK

641 Lexington Avenue
17th Floor
New York, NY 10022
T (212) 755-3600